Archive for the ‘YouTube’ Category

Social Media Promotions To $38 Billion By 2015

Marketers are expected to spend $38 billion by 2015 according to Borrell Associates in Williamsburg, VA. That means those not using social media now had better begin to learn something about it. Businesses are currently servicing existing customers and generating leads with their social media resources.

Directing Word of Mouth

No business can completely control what is being said about it on the Internet. But they can influence it. And they do it through social media.

Typically businesses will have people singing their praises and some that are somewhat hostile. Monitoring tools, such as TweetDeck and HootSuite, can give a business access to statements made about their product or company. And then businesses need to promote their praises and control  their complaints. They can promote their praises by quoting or linking to positive statements made about them. And they can control their complaints by identifying and contacting the people complaining. From there they can do what they can to turn an aggravated customer into a happy one.

Visit Business and Social Media for more on this subject.

What do you plan to do with social media in the next few years? If you need some help, then contact Huck Huckabee

Web 2.0 Class In Wadesboro, NC

Huck Huckabee

On Thursday, October 21st, 2010 at 1:00 PM I, Huck Huckabee, will be teaching a class on Web 2.0 for South Piedmont Community College. The class will be taught at their Wadesboro, North Carolina campus. It will be an overview of the interactive Internet. Learn how businesses are using YouTube, Facebook, Twitter and other interactive tools to provide their clients exactly what they are looking for.

Contact Vince Holloman

To sign up for the class contact Vince Holloman. Call 704-289-8588 or send an email to vholloman@spcc.edu. Class size is limited so call now.

Businesses Are Giving Viewers What They Want

With 14.6 billion videos viewed in May, YouTube hit another record. And the overall viewer ship of Internet videos jumped from 30.3 billion to 34 billion views. That’s a 10% jump in just one month.

Video Viewership Responding To Supply And Demand

The reason for the jump is simply a response to supply and demand. Effective videos are easy to produce and cost very little. And people want to get their information from videos. For most of us it is a lot easier than reading. And with YouTube you can bookmark your favorites and come back to them when you want to. Go to Business and YouTube for more information on YouTube and the Internet.

Will It Blend?

That is the question asked at the beginning of every Blendtec YouTube video. Take a look:

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From Our December 1, 2009 BusinessAndYouTube.com posting:

Creating A YouTube Presence

One of the coolest stories about YouTube marketing comes from a company in Orem, Utah. Blendtec makes high performance commercial blenders. Their primary market has been commercial. But, in part thanks to YouTube, they are creating and selling high end versions for the home market.

Blendtech’s “Will It Blend?” YouTube Advertising Campaign

As a regular practice, Blendtec has put its blenders through destructive testing for years. Sometime in 2006 Blendtec’s marketing director, George Wright, came upon the company owner, Tom Dickson, putting a blender through one of these tests. He was testing the blenders with heavy chunks of wood.  When Wright saw this he came up with an idea that would change the company.

Blendtec created five videos to post on YouTube. In those videos they attempted to blend marbles, a rake handle, a McDonald’s Big Mac Value Meal, and the combination of Chicken and Coke. The videos were a hit and within the first week of the campaign they had been viewed over 6 million times. That is what they call a “Viral Video” on YouTube, because it spreads like a virus.

Blendtec now has over 90 YouTube videos. They have been viewed over 80 million times. And their sales have increased over 700% since the start of the campaign.

Visit BusinessAndYouTube.com for more on how Blendtec uses Internet marketing.