Archive for the ‘Social Media’ Category

Social Media has become a strong tool for marketing. It allows businesses an efficient way to reach specific target markets. And they do it via two way communication.

How Do You Find Out What Your Customers Want?

You ask them via of social media. Businesses use blogs, Facebook, Twitter and other social media tools to do just that. Microsoft’s big promo for Windows 7 has been focused on customers who told Microsoft what they wanted. Then Microsoft delivered.

If you are not involved in the Social Media Revolution then you need to get started. Still have doubts? Watch this video:

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People are talking about your business. Do you want to have some input? Of course you do. So get involved in the social media business.

Web 2.0 Class In Wadesboro, NC

Huck Huckabee

On Thursday, October 21st, 2010 at 1:00 PM I, Huck Huckabee, will be teaching a class on Web 2.0 for South Piedmont Community College. The class will be taught at their Wadesboro, North Carolina campus. It will be an overview of the interactive Internet. Learn how businesses are using YouTube, Facebook, Twitter and other interactive tools to provide their clients exactly what they are looking for.

Contact Vince Holloman

To sign up for the class contact Vince Holloman. Call 704-289-8588 or send an email to vholloman@spcc.edu. Class size is limited so call now.

Class On Blogging, FaceBook, and Twitter

Huck Huckabee

On Thursday, October 14th, 2010 I, Huck Huckabee will be teaching Internet Marketing Techniques at South Piedmont Community College in Monroe, North Carolina. Learn the basics on blogging, Facebook and Twitter. And learn how businesses can use these tools to there advantage.

Contact Vince Holloman

To sign up for the class contact Vince Holloman. Call 704-289-8588 or send an email to vholloman@spcc.edu. Class size is limited so call now.

Huck Huckabee

Incredible Growth In One Year

From April 2009 to May 2010, Pew Internet research indicated that social networking in the 65 and older age group doubled. And the 55-64 age group grew 88% in the same time period.  While the younger population still dominates the networks, older adults are catching up at a rapid pace. E-mail has long been the popular medium for the older adults. But, they are beginning to see and understand the benefits of Facebook, Twitter and other social media mediums.

Marketing Opportunity

This age group is the population that controls most of the wealth in the US. That creates a marketing opportunity. Newspapers are going the direction of the yellow pages. Other than the Wall Street Journal, almost all major newspapers are experiencing significant declines in their readership. More older Americans are getting their information from social media. And the social media is where marketers need to go to reach this market.

How does your business use social media to target older adults?

Social Networking Doubles The Next Online Activity

Facebook and Twitter now account for 22.7% of our time spent online, according to Nielsen. That is twice the level of online games, the number two online activity. Instant messaging fell 15% from last year. Email activity fell from 11.5% to 8.3% of our online time from June 2009 to June 2010. But, email use on mobile is on the rise.

Business Marketing Impacted

Businesses are learning to use Facebook, Twitter and blogs to reach their markets. And these trends show that this is a good move.

If you could take the members of Facebook and make them a country, the it would be the third largest in the world. Right in from of the US. Filled with articulate computer users. That is a market to cater to!

How are you using Social Networking in your business?

A study from Nielsen showed that Internet usage in April of 2010 increased by 22% over last year. That is an incredible increase especially when you consider that it is world wide!

Social Media And Blogs Lead The Way

Over 75% of Internet users visit social media or blogs when they go online. Facebook, YouTube and Wikipedia are some of the world’s most popular sources. When it comes to traffic, Facebook is approaching the level of Google. And YouTube has recently gone over 2 billion views per day.

Facebook is making changes so quickly now it is hard to keep up with. They are making a serious effort to dominate the entire Internet. YouTube is attempting to become a legitimate news source by getting into newsfeeds. Like Google, both are constantly searching for more ways to expand their bases. These will be some interesting items to keep an eye on in the near future.

How much time do you spend on the Internet? And how much of that time is spent on social media?

Will It Blend?

That is the question asked at the beginning of every Blendtec YouTube video. Take a look:

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From Our December 1, 2009 BusinessAndYouTube.com posting:

Creating A YouTube Presence

One of the coolest stories about YouTube marketing comes from a company in Orem, Utah. Blendtec makes high performance commercial blenders. Their primary market has been commercial. But, in part thanks to YouTube, they are creating and selling high end versions for the home market.

Blendtech’s “Will It Blend?” YouTube Advertising Campaign

As a regular practice, Blendtec has put its blenders through destructive testing for years. Sometime in 2006 Blendtec’s marketing director, George Wright, came upon the company owner, Tom Dickson, putting a blender through one of these tests. He was testing the blenders with heavy chunks of wood.  When Wright saw this he came up with an idea that would change the company.

Blendtec created five videos to post on YouTube. In those videos they attempted to blend marbles, a rake handle, a McDonald’s Big Mac Value Meal, and the combination of Chicken and Coke. The videos were a hit and within the first week of the campaign they had been viewed over 6 million times. That is what they call a “Viral Video” on YouTube, because it spreads like a virus.

Blendtec now has over 90 YouTube videos. They have been viewed over 80 million times. And their sales have increased over 700% since the start of the campaign.

Visit BusinessAndYouTube.com for more on how Blendtec uses Internet marketing.