Archive for July, 2010

Huck Huckabee

“Google Caffeine”

That’s the name of the new and improved indexing system that now powers the world’s largest search engine. The project to make this improvement began back in August of 2009. It was implemented a few weeks ago.

The Number 1 Search Engine

Google is the most popular search engine and has been for years. And there is no sign of that changing anytime soon. So your Internet marketing needs to be oriented toward Google mechanics. But Google does have competition at it’s heels. Bing has made significant changes in it’s search engine in the last year. This competition is good for all of us and will insure that the search engines get even better.

Internet content is being generated faster than ever. And all indications are that the growth will continue. Google Caffeine is designed to handle this growth.

Here’s what they had to say:

Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you.

With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published. – Google

Things on the Internet are getting better and faster. How are improvements impacting you?

Businesses Are Giving Viewers What They Want

With 14.6 billion videos viewed in May, YouTube hit another record. And the overall viewer ship of Internet videos jumped from 30.3 billion to 34 billion views. That’s a 10% jump in just one month.

Video Viewership Responding To Supply And Demand

The reason for the jump is simply a response to supply and demand. Effective videos are easy to produce and cost very little. And people want to get their information from videos. For most of us it is a lot easier than reading. And with YouTube you can bookmark your favorites and come back to them when you want to. Go to Business and YouTube for more information on YouTube and the Internet.