Archive for June, 2010

A study from Nielsen showed that Internet usage in April of 2010 increased by 22% over last year. That is an incredible increase especially when you consider that it is world wide!

Social Media And Blogs Lead The Way

Over 75% of Internet users visit social media or blogs when they go online. Facebook, YouTube and Wikipedia are some of the world’s most popular sources. When it comes to traffic, Facebook is approaching the level of Google. And YouTube has recently gone over 2 billion views per day.

Facebook is making changes so quickly now it is hard to keep up with. They are making a serious effort to dominate the entire Internet. YouTube is attempting to become a legitimate news source by getting into newsfeeds. Like Google, both are constantly searching for more ways to expand their bases. These will be some interesting items to keep an eye on in the near future.

How much time do you spend on the Internet? And how much of that time is spent on social media?

Google has announced that it’s new search engine has gone live.  The project, dubbed “Caffeine”, was initiated to make significant improvements to Google’s search engine.

Google updated the indexing system of the world’s largest search engine by increasing the speed, accuracy, temporal relevance, and the index size of each search.

Search Speed Has Increased

Search speed is incredibly important to the search engines. Tests have shown that Google is producing results at twice the speed it was producing them before the improvement.

Accuracy Has Improved

Google’s new search engine appears to show more preference for page titles and keywords than it previously did. Less emphasis is now given to graphics in the primary searches.

Temporal Relevancy

The change in how soon breaking news is recognized in Google appears to be minimal, although, it has improved slightly.

Index Size

A significant change you will notice in the new searches is how many total results are showing up. What this is telling us is that Google is referencing more sites for each search. We are not going to look at all of those results, but it is less likely that a site is just overlooked by Google.

The Value Of Competition

We should probably thank Bing for this improvement. Search engine improvements made by Microsoft when they released Bing, their search engine, have served as a threat to Google. Now what will Bing do?

Will It Blend?

That is the question asked at the beginning of every Blendtec YouTube video. Take a look:

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From Our December 1, 2009 BusinessAndYouTube.com posting:

Creating A YouTube Presence

One of the coolest stories about YouTube marketing comes from a company in Orem, Utah. Blendtec makes high performance commercial blenders. Their primary market has been commercial. But, in part thanks to YouTube, they are creating and selling high end versions for the home market.

Blendtech’s “Will It Blend?” YouTube Advertising Campaign

As a regular practice, Blendtec has put its blenders through destructive testing for years. Sometime in 2006 Blendtec’s marketing director, George Wright, came upon the company owner, Tom Dickson, putting a blender through one of these tests. He was testing the blenders with heavy chunks of wood.  When Wright saw this he came up with an idea that would change the company.

Blendtec created five videos to post on YouTube. In those videos they attempted to blend marbles, a rake handle, a McDonald’s Big Mac Value Meal, and the combination of Chicken and Coke. The videos were a hit and within the first week of the campaign they had been viewed over 6 million times. That is what they call a “Viral Video” on YouTube, because it spreads like a virus.

Blendtec now has over 90 YouTube videos. They have been viewed over 80 million times. And their sales have increased over 700% since the start of the campaign.

Visit BusinessAndYouTube.com for more on how Blendtec uses Internet marketing.