Archive for May, 2010

Just A One Way Tool?

Too many people think of Twitter as one way communication. Those are the people that think their word is golden and yours is not. We all know who they are. The masters of  Twitter use is for two way communication. Ask a specialized question and get an expert response.

Your Followers Are Interested

People that are following you elected to do so themselves. They probably did it because they share some of your interests. So when a question pops up, odds are someone following you has some knowledge on that subject. When they see your request, they can respond to it. And the odds are pretty good that you’ll get a response. And with that response coming from one of your followers, it is probably valuable.

So go ahead, ask a question on Twitter.

The Like Button

Facebook is going through a period of significant changes. The “Fan” page is no longer available. And the “Like” button makes it easier for businesses to connect information from their websites too Facebook. Some businesses are now creating regular Facebook pages for their businesses. While this was frowned upon in the past, it is becoming more common now.

The “Like” button is a tool that was implemented in early 2010. As time passes the power of the “Like” button is becoming more evident. Content from your website, blogs or Facebook postings that viewers see as valuable can be shared with their friends on Facebook.

To keep up with more of the changes visit our Business And Facebook website.

If your company’s blog does not offer two way communication then it is a website and not a blog. One of the most important things for your company to do is to accept and publish content from the site visitors. This is the whole purpose of the blog when it is used for marketing.

Find Out What Customers Want

One good thing about allowing visitors to post on your site is that they can ask you questions. And you can give them answers. But, one of the primary purposes of blog marketing is to fine our what your customers want. So you should be the one asking the question. What do they like about your product? What don’t they like? How can you make the product better for them?This can give you some very valuable information. Who better to tell you what will sell than your customers?

Allow all of you blog viewers to see such an interchange. Who knows, someone may join in with additional suggestions toward the creation of a new product or service that could be something they really want and something that is profitable to you.

Review Responses Before Posting

Don’t worry about ugly things getting posted unknowingly on your blog. You can set your blog software to hold responses for your approval. You will get spam responses, but there are tools available to minimize this problem. And you will get responses from individuals who have a lot to say about nothing. These can all be trashed or tagged as spam. Your blog software should block most of these items once they are initially tagged.